WordPress is the world’s most popular content management system (CMS) that allows you to easily create and manage important features of your website without needing to know anything about coding or programming. WordPress has been the world’s most popular, open-source, and CMS-based platform for website building. As of 2023, there are more than 40% of all websites on the internet, powered by WordPress. In simpler terms, WordPress is a website builder that makes it easy for beginners to build any type of website quickly.
WordPress is free and open-source software, so a question may arise “is WordPress a good choice for your business”. Well, WordPress is an open-source development tool, but still provides plenty of security and customization options to users thanks to the wide variety of available plugins.
Does this mean it’s completely free to build a website with WordPress? Well, not exactly, to make a WordPress website you still need to have registered a domain name and web hosting. Plus, there are tons of free (and premium) essential tools to unleash WordPress’ power for small and medium businesses. Based on your needs, you may have to purchase premium WordPress themes or extensions that will have additional costs.
WordPress has quickly become a favorite among both web-savvy users and web novices alike because of how simple yet powerful it is. If you are thinking of creating a website then you really should start using WordPress.
Why WordPress is a good choice for your small business?
Using WordPress for small business sites is a great way to add value to your online presence without needing to commit a lot of time and resources to it.
Below, you will find a list of the most important benefits of using WordPress for small business sites.
The Software is Free and Open-Source
WordPress is free for anyone to download. It’s an open-source project. Open-source projects are typically free, with large communities. It doesn’t matter if it’s a commercial website or a personal blog, you can use WordPress as CMS. You can alter or improve its source code how you like to customize your website’s functionality.
Easy and quick set-upcoming
With just a quick download and upload to your hosting service, you can install WordPress easily and quickly. You can start using WordPress as soon as you install it. You will soon be inside your CMS interface with plenty of features to use and explore. Most of the things you are looking for come with the installation, such as integrating social media feeds, comments, etc. Also, plenty of hosting services offer automated WordPress installations. This means you can make this process even faster with just a single click to start using your new CMS.
Another reason people love to use WordPress is its simplicity. WordPress is highly popular partly due to its user-friendly interface and very ease for newbies to learn. Its menus and settings are easy to find and understand which is highly needed for small businesses with no time or resources to learn complex systems.
Google Analytics integration
WordPress works well with Google Analytics tracking. This means you can use WordPress for small business websites and enjoy all of Google Analytics’ features to learn more about your users and results. There is no technical knowledge required to install and use it.
Helpful support community
WordPress is known for its excellent online support system. While running your small business, there might be times you have questions about how to use WordPress and little time to do extensive research on it. Fortunately, WordPress has an official support community that is frequented by other users and developers where you can post your questions and comments. Due to the millions of active users, a skilled team of developers, a wide community, and discussion forums, anyone can easily find the solution to their problems.
The broad variety of themes
You can use a wide variety of visual themes to completely change the appearance of your WordPress site. There are thousands of free themes available in the WordPress.org theme directory. Those add a new design to your pages, which you can further customize with widgets and scripts. All of these themes are beautifully designed and can be integrated to create an interactive website. This is the best option to help your small business website stand out and carry your brand on its design features. In addition to free options, there are thousand more premium WordPress themes that you can choose from to build your website
Access to third-party plugins
WordPress already comes with plenty of features by default, however, WordPress integrates with many popular 3rd-party plugins to make your website more modern. They can completely change how you interact with the CMS and help you turn your small business website into exactly what it needs to be. To add some more functionality to your website, you can take the help of WordPress plugins that are available for free (or for a small fee) over the web. In case you have access to the development experience, you can also create and install your plugins.
Out of the box, WordPress is SEO-friendly. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. It has numerous features and settings that work well to give visibility to your content for web crawlers such as Google’s. This is because the CMS framework makes it easy for the search engine’s spiders to crawl. Additionally, you can work with some WordPress plugins to have even more SEO-focused features. When it comes to Search Engine Optimization (SEO), it is ensuring that your website receives good traffic from search engines like Google, Bing, Yahoo, etc. A lot of things are there you can do to enhance your site’s search engine optimization.
Security and reliability
WordPress receives constant updates to always stay secure. WordPress is so beloved for the security measures the developers take to preserve the trust of its users. Since it is open-source that means a large group of developers work worldwide to address potential security threats and add new features to protect your data and your user’s experience.
Advanced e-commerce features
In case you might think WordPress is only good for personal and small business corporate sites, you should know it also works like an e-commerce engine. Thanks to plugins such as WooCommerce and BigCommerce, you can convert your website into an online store easily and quickly. That way, you can mix WordPress’s ease of use with e-commerce functionality, therefore achieving your goals without completely changing your CMS and workflow.
You can make your WordPress theme look any way you want with a customized theme. Best to use one of the many it provides, or buy one of the various premium themes developed by third parties. You can also add and extend certain features to make the website function and perform just the way you want. The good news with WordPress is that the functionality for things like forums and eCommerce websites is achieved with simple plugins and themes.
Google is penalizing sites that aren’t mobile-friendly by ranking them lower on their result pages. With WordPress, you don’t have to overhaul your entire site to make it accessible on tablets and smartphones, since most themes are automatically responsive. WordPress also has an option for websites to be viewed in “mobile view” for themes that aren’t responsive.
WordPress lets you easily integrate video coming by uploading your own or adding embeddable code through the HTML areas. You can also add audio files, imagery, and other forms of media to keep people interested and browsing your site.
Social media integration
People can easily post comments on your site using their social network accounts. WordPress makes it simple for people on social media to find and interact with you using accounts they already have established.
In case you are not the only individual running your website, WordPress makes it simple to assign different access roles for different people. Super Admin – has total access to website features.
Administrator – has access to administration features.
Editor – can publish their posts and approve or remove the posts of other users.
Author – can manage and publish their posts.
Contributor – can manage and write their posts but must rely on the administrator to approve them.
Subscriber – can view and edit their profile (essentially, a user with their account).
Restore WordPress backup
Different plugins are available for WordPress backup to prevent loss of data.
WordPress is easy to maintain
a) Update your plugins and themes when you have the option to do so.
b) Keeping up with new CMS versions
c) Making frequent backups of your website
d) Managing your site’s comments
Scalability of Your Website
Creating a website is easy, but it becomes difficult to scale up. Your CMS is more susceptible to strain as your website grows and more content is published. If you choose a reliable hosting service provider, you will be able to scale it up. Your CMS also has an important role to play. As a result, you know in advance that WordPress powers popular websites, so scaling should not be a problem when using WordPress.
Though it’s also important to keep in mind that your website should stay fast. You’ll need more than a good hosting provider and a good CMS. In addition to the installation, you’ll also need to perform some maintenance.
WordPress is popular for its flexibility, especially among bloggers and small business owners. Regardless of whether you need to build up a custom blog or a business site, WordPress website composition is your optimal option. WordPress website composition and improvement help to create a website that you imagine. As you have read above there is the various reason which defines WordPress’s ability. Therefore you can say WordPress is a good choice for your business.
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